The video editor transforms the long shots of film into, arguably, the music compelling music video of all time. The video editor deftly cuts between Fonsi and Yankee performing the song, and Zuleyka Rivera wandering through La Perla and dancing at a club. 12, 2017, “Despacito” received 5.14 million views within its first 24 hours, and has been viewed 6.1 billion times as of April 3, 2019.ĭirected by Carlos Perez and produced by Joanna Egozcue and Roxy Quiñones, the music video was filmed in La Perla neighborhood and a popular bar in San Juan, Puerto Rico. Topping the list of the 25 most-viewed music videos of all time, is “Despacito” by Luis Fonsi featuring Daddy Yankee. Without video editing tools, we wouldn’t have my favorite short-length video format: the music video. Free video editing software for Mac, Windows, iOS and Android can provide the tools users need, on any device. Fortunately for marketers around the world, video editing tools make it easy for users to digitally edit video and audio files to create promotional materials, educational guides, and feature length films, to name a few. Video content is an important part of any B2C or B2B marketing strategy. Basic video editing terms for beginners.

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